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Evolving Retail Coupons with The Coupon Bureau and Hedera Hashgraph
Each year there is over $100M in coupon fraud in the United States. To combat this the retail industry, in conjunction with The Coupon Bureau, have looked to blockchain and distributed ledgers. Coming online in February of 2021, The Coupon Bureau introduced a new industry coupon type, the AI (8112) GS1 standard. The new standard uses Hedera to manage immutable and verifiable coupon records between retailers, manufacturers, point-of-sale systems, and clearinghouses.

In this talk, The Coupon Bureau's Chief Integration Officer, Jeff Hudson will dive into:

• Why the retail industry wanted a distributed ledger
• How they use Hedera Consensus Service
• The results of their trial in real world grocery environments

About Jeff Hudson:

Jeff Hudson leads the communications and marketing efforts of The Coupon Bureau. With responsibility for written materials, presentations, and digital media, he is the head resource for distributing and communicating the vision of the organization.

Before joining TCB in 2019, Jeff served as Chief Strategy Officer at Qples, a Saas-based coupon provider that acquired his previous start up Grocery Coupon Network, which distributed over a hundred million coupons during the prior 10 year period. With an extensive and wide-ranging background in digital media dating back to America Online in 1997, he enjoys being part of positive disruptive moments that transform industry.

While at The Coupon Bureau, Hudson has also led the onboarding efforts across all industry participants. Designing and implementing the process from inquiry to integration, he is responsible for connecting internal resources with outside organizations in order to accelerate industry adoption. He has developed materials not only for the TCB mission, but also for industry organizations such as ACP and JICC.

Hudson holds a bachelors in eBusiness from Bellevue University, but his real education comes from his colleagues.

May 13, 2021 09:00 AM in Pacific Time (US and Canada)

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